Google described a content strategy years ago specific to YouTube creators. Here's how to make it relevant to all kinds of content creation.
Follow this step-by-step guide to create a rewarded video ad on Facebook's audience network. This is a very underpriced placement right now!
Let me tell you a story about native content. A business owner was telling me about a post they'd recently put up on Facebook. "I couldn't believe it. It was…
For content marketing to be done well, there is one rule you cannot break. I stumbled across a great example of it done right while my son watched YouTube.
There is an opportunity right now to gain a lot of attention on a social network as it starts to explode.
Learn how to avoid being too general or too specific with your hashtags to find the sweet spot of low competition for highly attainable traffic.
Get to know if there's a Facebook targeting option that seems tailor-made for your business. There probably is. Make every advertising dollar count.
This past week, I was talking to a guy who was decidedly an anti-social media kind of guy. "Everybody on Facebook is a bunch of narcissists." Sure, OK. But he…
You've likely heard that email has the best ROI of all marketing, and there's a good reason for this. It's because an email is free to send. You see, there's…
Too many businesses use social media to post a stream of spam asking people to purchase their product or service. And they're talking to a brick wall.
Twitter, especially, is a platform that businesses seem to struggle with. So let's talk about how to break down that brick wall and start connecting with your audience.