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Social Session 101: Intro to Effective Social Media Marketing

May 24, 2017

6:30 - 8:30 p.m.

$45

Learn how to use social media effectively to market your business or brand!

Social media is the leading area of marketing investment for businesses in 2017.

 

Because it's simple to set up and use, many businesses are jumping into the world of social media marketing without much knowledge of how or why, but with a sense that they "should" be. This leads to disappointment as business owners realize they aren't getting the reach and engagement they had hoped.

Hosted at The Port Coworking Space

105 8 Street South, Lethbridge

But don't dismiss social media marketing as an overhyped black hole for your time and money. Social media can and will be your business's most cost-effective marketing strategy once you're equipped with the knowledge and tools you need to be effective!

Social Session 101 is an intro-level seminar that will teach you how to:

  • create a goal-focused strategy
  • decide which social platforms to use
  • know what to post, when, and how often
  • create great content to share

You'll go home with a clear understanding of what social media can do for your business and how to be a social superstar. You'll also receive a handy reference guide to help you implement everything you learned.


SOCIAL SESSION 205: CREATING COMPELLING SOCIAL CONTENT

May 31, 2017

6:30 - 8:30 p.m.

$65

Learn how to create fantastic content for your social media channels in less time!

 

If you've attended Social Session 101 or have a bit of knowledge about the value in social media marketing, you know the huge opportunity in having effective social media channels for your business or brand. But as much as you believe in the value of social media marketing and the importance of posting content your audience responds to, you might still be struggling with putting that into practice and actually producing compelling social content.

What should you post? How do you create professional-looking content without hiring expensive graphic designers?

This seminar is going to give you some invaluable tips and tools to be able to create fantastic content every day without taking up much of your limited time.

Social Session 205 is an intermediate-level seminar that will teach you how to:

  • generate content ideas
  • plan a content calendar
  • produce high-performing videos and images
  • create graphics and infographics
  • use tools that make you more productive

Hosted at The Port Coworking Space

105 8 Street South, Lethbridge

There will be a workshop component to this seminar, so bring a laptop or tablet to get the most out of the evening. By the end of the night, you'll be able to create compelling content for your social media channels that will make your followers think you have a whole marketing team working for you!