Modern Marketing in Southern Alberta
with Small-City Roots
London Road Media was born in the summer of 2016 when Lane Anderson saw an opportunity in Lethbridge for an agency that could deliver modern marketing and advertising strategies in southern Alberta.
Having spent three years in affiliate marketing, influencer marketing, content marketing, and social media marketing, and having recently graduated with a Bachelor of Arts degree in Honours English, Lane began to build an industry-leading boutique agency.
Starting out as a solo operation, the agency quickly expanded to include Lyndsay Labrecque as Digital Media Producer. With her Bachelor of Fine Arts degree in Multimedia, and stunning digital editing skills, Lyndsay has helped us consistently deliver incredible content to our clients.
In 2018, the business was incorporated with Lane joined by his wife Jocelyn as co-owner of London Road Media Inc.
Soon after, Ben Laverock joined the team as an additional Digital Media Producer. His Bachelor of Arts in English was a mirror of Lane’s background, continuing to bolster the agency’s strength in storytelling and compelling communication.
Lyle Bateman joined the team next, bringing industry-specific knowledge to assist with a few key clients. His long career in military IT also helped him find a role combing through data. As Data Analyst & Account Executive, Lyle wears a couple of hats.
Then we accepted Alexanne Oke as a practicum student as she finished her Diploma of Business Administration from College of the North Atlantic in Newfoundland. She moved to Alberta for the Bachelor of Management and Marketing at the University of Lethbridge, and she proved herself so valuable during her practicum that she was hired on part-time as Account Executive while she completes her studies.
We became a team of six when Kirsten La Plume joined as a Marketing Specialist. She graduated from the Bachelor of Management with a major in marketing in 2017, and came on board with us to specialize in the exciting new areas of marketing like automation, chat bots, digital and social advertising, and more.
We are proud to do all work in-house. Nothing is farmed out to freelancers or contractors because we believe that producing awesome results comes from having a cohesive team dedicated to a clear vision. And we can be held accountable to what we produce.
In our first year of business, London Road Media was nominated for a Lethbridge Chamber of Commerce Business of the Year award, and Lane was named one of Lethbridge’s Top 40 Under 40. In our second year of business, London Road Media was nominated for a Celebrate Downtown award through The Heart of our City Committee. By year four, we were named as finalists for Best Social Media Agency at the Hashtag Awards, hosted by Canada’s largest digital marketing conference, SocialWest.
Our Mission Statement
London Road Media builds lasting relationships between customers and businesses locally and internationally with engagement-focused content marketing, complemented by strong branding and digital advertising.
Our Unique Value Proposition
London Road Media is dedicated to innovation and leading the industry with highly effective marketing strategies. The agency focuses on audience experience and storytelling to create strong, authentic, loyal relationships between customers and businesses.
Our Company Culture
London Road Media values diversity and equality, providing a work environment that feels safe and respectful. Every employee is treated as a partner in a shared mission, not part of a hierarchy.