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Tips for Marketers and Business Owners
Do Radio Ads Work?
Digital advertising has eaten up large chunks of the market over the last two decades, and many people are asking if radio even works anymore.
What’s a Fractional CMO?
A fractional Chief Marketing Officer relieves the CEO of the marketing responsibility, which isn’t always their strongest skill set.
Learn IKEA’s Secret Sales Tool That’s Right Under Your Nose
IKEA has a secret weapon. One of their products sells at a rate 50x more than their second-most popular product.
Marketing During the COVID-19 Pandemic: The Top of Maslow’s Pyramid Got Lopped Off
Marketing during the coronavirus pandemic is a very sensitive topic. But if we look at audiences’ needs, and let that guide us, we can market effectively.
Content Strategy: Hero, Hub, Hygiene vs. Pow, Push, Pull
Google described a content strategy years ago specific to YouTube creators. Here’s how to make it relevant to all kinds of content creation.
Fix These Internal Processes Before You Spend Another Dollar On Marketing
So many business owners are spending tons of money every month on advertising and marketing, and a lot of it is being wasted!
Do Radio Ads Work?
Digital advertising has eaten up large chunks of the market over the last two decades, and many people are asking if radio even works anymore.
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Business Can Be Better is a podcast co-hosted by London Road Media owner Lane Anderson in collaboration with Kelli-Rae Tamaki from TMH Business Coaching & Consulting.
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Business Can Be Better is a podcast co-hosted by London Road Media owner Lane Anderson in collaboration with Kelli-Rae Tamaki from TMH Business Coaching & Consulting.