Become a Better Marketer

Don’t you wish you could just market your business yourself?

Probably for one (or more) of these three reasons:

  • you hired a marketing company before and the results were disappointing
  • you know you could do a better job yourself if you just had a few skills
  • you can’t afford to outsource it and want to do be able to do it yourself

For many small businesses, it is best to do it yourself or train someone in-house.

Why?

Because great marketing is a time-intensive job, and marketing companies need to be compensated for all that time. If your business is not yet at a sufficient scale, you’re unlikely to see a profitable return.

So what’s the solution?

You can do it yourself.

Your time (or an employee’s time) is more affordable than a marketing company’s time.

But you still need to do it well, right?

Marketing is a real skill.

So…

We offer seminars on marketing, branding, and advertising for those of you wanting to gain more knowledge and improve your skills to give your business the marketing spotlight it deserves.

Learn From the Pros

We don’t just teach marketing. We practice great marketing every day!

Our team serves a large number of clients from all sorts of industries. So we’re out there learning and doing. Our seminars are built from our real-world experience.

Here’s some of the businesses we are working with right now!

2020 is the fourth year that we have offered Social Sessions, attended by business owners, managers, and marketers in southern Alberta.

These seminars give you the chance to learn how to get the same great results from social media that we get for our clients.

Pricing per session ranges from $45 to $85.

Sessions are two hours long, including a break and time for discussion and questions.

Bring paper and pen for taking notes. These are more of a lecture style than a workshop, so a laptop is not required for any activities.

All sessions in 2020 take place at the downtown Lethbridge ATB Entrepreneur Centre.


This was super useful and I look forward to the Facebook 211 session. Thank you!
I really enjoyed the class! I came away with so many ideas and instead of hating the social media side because I felt lost and incompetent, I have ideas and feel like maybe I can do it after all.

Thanks for providing these valuable information sessions!

Awesome content! I learned a lot. See you at the next class.

I always come away from your sessions learning something awesome! I can’t wait for the Instagram one.

Enjoyed the class and learned stuff I didn’t know about Facebook.
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2020 Seminars

Social Sessions

Postponed due to Covid-19! New dates to be announced later this year.

Come to Multiple Sessions and Save!

Full Semester Pass

Get access to all 6 Social Sessions in 2020!

$300

Compare to

3-Session Pass

Choose any 3 Social Sessions in 2020!

$160

Compare to

intro to effective social media marketing seminar 2020

SOCIAL SESSION 101: INTRO TO EFFECTIVE SOCIAL MEDIA MARKETING

Postponed due to Covid-19! New dates to be announced later this year.

April 9, 2020

6:30-8:30 p.m.

$45

Learn how to use social media effectively to market your business or brand!

Because it’s simple to set up and use, many businesses are jumping into the world of social media marketing without much knowledge of how or why, but with a sense that they “should” be. This leads to disappointment as business owners realize they aren’t getting the reach and engagement they had hoped.

But don’t dismiss social media marketing as an overhyped black hole for your time and money. Social media can and will be your business’s most cost-effective marketing strategy once you’re equipped with the knowledge and tools you need to be effective!

Social Session 101 is an intro-level seminar that will teach you how to:

  • create a goal-focused strategy
  • decide which social platforms to use
  • know what to post, when, and how often
  • create great content to share

You’ll go home with a clear understanding of what social media can do for your business and how to take the first steps to becoming a social superstar.

creating compelling social media content seminar 2020

SOCIAL SESSION 205: CREATING COMPELLING SOCIAL CONTENT

Postponed due to Covid-19! New dates to be announced later this year.

April 16, 2020

6:30-8:30 p.m.

$65

Learn how to create fantastic content for your social media channels in less time!

If you’ve attended Social Session 101 or have a bit of knowledge about the value in social media marketing, you know the huge opportunity in having effective social media channels for your business or brand. But as much as you believe in the value of social media marketing and the importance of posting content your audience responds to, you might still be struggling with putting that into practice and actually producing compelling social content.

What should you post? How do you create professional-looking content without hiring expensive graphic designers, photographers, or videographers?

This seminar will give you some invaluable tips and tools to be able to create fantastic content every day without taking up much of your limited time.

Social Session 205 is an intermediate-level seminar that will teach you how to:

  • generate content ideas
  • plan a content calendar
  • produce high-performing videos and images
  • create graphics and infographics
  • use tools that make you more productive

By the end of the night, you’ll be able to create compelling content for your social media channels that will make your followers think you have a whole marketing and design team working for you

intermediate facebook marketing seminar 2020

SOCIAL SESSION 211: INTERMEDIATE FACEBOOK MARKETING

Postponed due to Covid-19! New dates to be announced later this year.

April 23, 2020

6:30-8:30 p.m.

$65

Learn how to turn Facebook into your greatest marketing tool!

If you’ve attended past seminars (101 or 205), then you’ll have a good foundation to build more specific skills as they relate to Facebook. Or if you haven’t been to a seminar but feel like you know your way around the platform pretty well, this session is for you.

Facebook is the second-most visited website in the world, topped only by Google. It’s the largest social network and the most powerful. As more people and brands and businesses and publishers flock to Facebook, it’s becoming harder and harder to break through the noise and actually have an impact. It’s a lot more complicated than just creating a page and starting to post.

This session will explore the many ways Facebook can be used to benefit your business, with real actionable takeaways that will help you stand out from the crowd. When used effectively, Facebook cannot be beat on the return on your investment.

Social Session 211 is an intermediate-level seminar that will teach you how to:

  • use all of the publishing tools to post to a page
  • measure performance of content
  • utilize groups for best engagement
  • create and optimize events
  • become preferred by the algorithm

After this session, you’ll be able to fully make use of the multi-faceted, powerful tool that is Facebook, connecting your business or brand with your audience in powerful ways.

intermediate instagram marketing 212

SOCIAL SESSION 212: INTERMEDIATE INSTAGRAM MARKETING

Postponed due to Covid-19! New dates to be announced later this year.

April 30, 2020

6:30-8:30 p.m.

$65

Learn how to use Instagram to connect with your customers!

If you’ve attended past Social Sessions (101 or 205), then you’ll have a good foundation to build more specific skills as they relate to Instagram. Or if you haven’t been to a seminar but feel like you know your way around the platform, this session is for you.

Instagram is the king of engagement in social media. Your audience will reward you with more likes and comments than other networks. Owned by Facebook, it is also very powerful, with paid options opening up some powerful tools. However, as more people and brands and businesses and publishers flock to Instagram, it’s becoming harder and harder to break through the noise and actually have an impact with your target audience.

This Social Session will outline how Instagram can be used to benefit your business, with real actionable takeaways that will help you stand out in users’ timelines. When used effectively, Instagram can take your business to new heights.

Social Session 212 is an intermediate-level seminar that will teach you how to:

  • develop a platform-specific strategy
  • use all of the publishing tools available
  • measure performance of content
  • become preferred by the algorithm

After this session, you’ll be able to fully make use of the oft-misunderstood tool that is Instagram, connecting your business or brand with your audience in powerful ways.

intermediate linkedin marketing seminar 2020

SOCIAL SESSION 215: INTERMEDIATE LINKEDIN MARKETING

Postponed due to Covid-19! New dates to be announced later this year.

May 7, 2020

6:30-8:30 p.m.

$65

Learn how to tap in to the huge opportunity currently available on Linkedin!

If you’ve attended past seminars (101 or 205), then you’ll have a good foundation to build more specific skills as they relate to LinkedIn. Or if you haven’t been to a seminar but feel like you know your way around the platform pretty well, this session is for you.

LinkedIn is the platform everyone is talking about in 2020, as businesses and individuals gain impressive results on the blossoming platform. While it’s practically a must-use for any business-to-business brands, it can also be very powerful for consumer brands too. Broad reach is common, gaining followers is easier, engagement is high, and sentiment is positive. LinkedIn is a huge opportunity right now, rewarding those who take advantage of this window in time.

This session will explain the many ways LinkedIn can be used to benefit your business, with a clear action plan to start reaping the benefits.

Social Session 215 is an intermediate-level seminar that will teach you how to:

  • use all of the publishing tools to post to a profile or page
  • earn great reach and engagement
  • optimize your profile
  • connect and engage to build your following

After this session, you’ll be able to fully take advantage of the current opportunity on LinkedIn, building a meaningful, relevant following now before it gets too competitive.

intro to facebook advertising seminar 2020

SOCIAL SESSION 251: INTRO TO FACEBOOK ADVERTISING

Postponed due to Covid-19! New dates to be announced later this year.

May 14, 2020

6:30-8:30 p.m.

$65

Learn how to unleash the power of the Facebook Ads platform!

If you’ve attended past seminars (101 or 211), then you’ll have a good foundation on Facebook to build upon with their advertising tool. Or if you’ve experimented with Facebook Ads in the past but haven’t found the results you’d hoped, this session is for you.

Facebook is the most powerful advertising platform on the market, and the most affordable too. This self-serve tool can literally transform a business, as long as you know how to use it properly. The first step is to never touch the boost button and start learning how to access the full potential of Facebook Ads, accessing audiences on Facebook, Instagram, and the Facebook audience network.

This session will give you a clear understanding of how to structure Facebook ads, optimize them for best results, and measure their performance, so you can start growing your business.

Social Session 251 is an intermediate-level seminar that will teach you how to:

  • set up an ad account
  • create ads that get great results
  • measure ad performance
  • tweak campaigns to continually improve results

After this session, you’ll be able to confidently use Facebook Ads and begin using the powerful, affordable tool to take your business to the next level.

Past Seminars

Social Sessions 2019

Feb. 27 — 101: Intro to Effective Social Media Marketing

Mar. 27 — 211: Intermediate Facebook Marketing

Mar. 13 — 101: Intro to Effective Social Media Marketing

Social Sessions 2018

Jan. 24 — 101: Intro to Effective Social Media Marketing

Mar. 21 — 211: Intermediate Facebook Marketing

Feb. 21 — 205: Creating Compelling Social Content

Apr. 4 — 212: Intermediate Instagram Marketing

Social Sessions 2017

Apr. 26 — 101: Intro to Effective Social Media Marketing

May 31 — 205: Creating Compelling Social Content

May 24 — 101: Intro to Effective Social Media Marketing

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