Modern Marketing in Southern Alberta
with Small-City Roots
London Road Media was born in the summer of 2016 when Lane Anderson saw an opportunity in Lethbridge for a firm that could deliver modern marketing and advertising strategies in southern Alberta.
Having spent three years in affiliate marketing, influencer marketing, content marketing, and social media marketing, and having recently graduated with a Bachelor of Arts degree in Honours English, Lane began to build an industry-leading boutique firm.
Starting out as a solo operation, the company quickly expanded to include Lyndsay Labrecque as Digital Media Producer. With her Bachelor of Fine Arts degree in Multimedia, and stunning digital editing skills, Lyndsay has helped us consistently deliver incredible content to our clients.
In 2018, the business was incorporated with Lane joined by his wife Jocelyn Anderson as co-owner of London Road Media Inc.
Soon after, Ben Laverock joined the team as an additional Digital Media Producer. His Bachelor of Arts in English was a mirror of Lane’s background, continuing to bolster the agency’s strength in storytelling and compelling communication.
Lyle Bateman joined the team next as Account Executive, bringing industry-specific knowledge to assist with a few key clients.
Then we accepted Alexanne Oke as a practicum student as she finished her Diploma of Business Administration from College of the North Atlantic in Newfoundland. She moved to Alberta for the Bachelor of Management and Marketing at the University of Lethbridge, and she proved herself so valuable during her practicum that she was hired on part-time as Marketing Specialist for copywriting and social media management while she completes her studies.
We became a team of six when Kirsten La Plume joined as a Marketing Specialist. She graduated from the Bachelor of Management with a major in marketing in 2017, and came on board with us to specialize in the exciting new areas of marketing like automation, chat bots, digital and social advertising, and more.
We are proud to do all work in-house. Nothing is farmed out to freelancers or contractors because we believe that producing awesome results comes from having a cohesive team dedicated to a clear vision. And we can be held accountable to what we produce.
In our first year of business, London Road Media was nominated for a Lethbridge Chamber of Commerce Business of the Year award, and Lane was named one of Lethbridge’s Top 40 Under 40. In our second year of business, London Road Media was nominated for a Celebrate Downtown award through The Heart of our City Committee. By year four, we were named as finalists for Best Social Media Agency at the Hashtag Awards, hosted by Canada’s largest digital marketing conference, SocialWest.
Our Mission Statement
Our purpose is to remove the mystery of marketing for business owners, and empower them to propel their business forward.
Our Unique Value Proposition
We work with small to medium businesses in southern Alberta that are looking for a partner to propel them forward. They come to us with their goals and we develop a tailored plan. We follow through with a team that is experienced in trusted and dependable marketing methods as well as modern and innovative ones.
Advise. Oversee. Execute.
Our Company Culture
We value diversity and equality, providing a work environment that feels safe and respectful. Every employee is treated as a partner in a shared mission, not part of a hierarchy. We also encourage high levels of creativity, experimentation, and the constant pursuit of knowledge.